Cleveland Psychiatry Associates, a mental health services provider in Brecksville, Ohio, approached our digital marketing agency with the goal of enhancing their online presence and increasing organic traffic to their website, https://clvpsych.com/. The project involved a comprehensive redesign of their website, followed by an extensive SEO campaign. This case study details the steps taken and the resulting 200% increase in organic traffic over a six-month period.

Background

Cleveland Psychiatry Associates offers a range of mental health services, including therapy, medication management, and psychiatric evaluations. Despite having a well-established practice, their online presence was limited, with zero traffic to their website. There was no live website.

Goals

1. Design the website to improve online visibility and user experience.
2. Optimize for SEO to increase organic traffic and improve search engine rankings.
3. Enhance online visibility to attract new patients and better serve the existing patient base.

Website Design

The first step in our strategy was to design the Cleveland Psychiatry Associates website. The objectives of the design were to create a modern, user-friendly, and mobile-responsive site that provided a seamless experience for visitors.

Key Changes Implemented

1. Modern Design: We developed a clean, professional design that reflected the practice’s credibility and expertise in mental health services.
2. Mobile Responsiveness: Ensured the site was fully responsive, providing an optimal experience across all devices.
3. Improved Navigation: Simplified the site’s navigation to make it easier for users to find information about services, contact details, and appointment scheduling.
4. Content Update: Updated the site’s content to be more engaging and informative, with a focus on the services offered and the benefits to patients.
5. Speed Optimization: Enhanced site speed by optimizing images, leveraging browser caching, and minimizing JavaScript and CSS.

SEO Strategy

With the redesigned website live, we implemented a robust SEO strategy to drive organic traffic and improve search engine rankings.

Keyword Research

We conducted comprehensive keyword research to identify high-volume, relevant keywords related to mental health services. The focus was on both short-tail and long-tail keywords, including:

• Cleveland Psychiatrist
• Anxiety Treatment Cleveland 
• Cleveland Psychiatry
• Psychiatrists near me
• Psychiatry near me

On-Page SEO

1. Meta Tags: Optimized meta titles, descriptions, and headers to include target keywords and improve click-through rates.
2. Content Optimization: Ensured all content was optimized with relevant keywords, maintaining a natural flow and avoiding keyword stuffing.
3. Internal Linking: Created a strategic internal linking structure to guide visitors through the site and improve crawlability for search engines.
4. Schema Markup: Implemented schema markup to provide search engines with detailed information about the practice’s services, enhancing search visibility.

Technical SEO

1. XML Sitemap: Created and submitted an XML sitemap to Google Search Console to ensure all pages were indexed.
2. Robots.txt: Updated the robots.txt file to guide search engine crawlers.
3. Site Speed: Continued to monitor and improve site speed to meet Core Web Vitals standards.
4. Mobile Optimization: Ensured the mobile version of the site was fully optimized, given Google’s mobile-first indexing approach.

Off-Page SEO

1. Backlink Building: Developed a backlink strategy focusing on high-authority websites and industry-related directories.
2. Local SEO: Optimized the Google My Business listing for Cleveland Psychiatry Associates, ensuring accurate information and encouraging patient reviews.

Results

Over a six-month period, the combination of the website redesign and comprehensive SEO strategy led to remarkable improvements in the online presence of Cleveland Psychiatry Associates.

Traffic Increase

• Baseline Traffic: Prior to the design and SEO implementation, the site averaged 200 organic visits per month.
• Post-Implementation Traffic: Six months after the project’s completion, the site’s organic traffic increased to 500 visits per month, representing a 400% increase.

Search Engine Rankings

• Keyword Rankings: Significant improvement in keyword rankings, with several high-priority keywords moving from the third or fourth page to the first page of Google search results.
• Local Search Visibility: The practice’s Google My Business profile saw a marked increase in visibility and engagement, leading to more inquiries and appointment bookings.

User Engagement

• Bounce Rate: The site’s bounce rate decreased by 30%, indicating that visitors were finding the content more relevant and engaging.
• Time on Site: Average session duration increased by 50%, suggesting that users were spending more time exploring the site and learning about services.
• Conversion Rate: Appointment requests through the website increased by 60%, demonstrating the effectiveness of the new design and improved user experience.

Conclusion

The collaboration with Cleveland Psychiatry Associates to redesign their website and implement a comprehensive SEO strategy resulted in significant improvements in both user experience and organic traffic. The 400% increase in traffic, along with enhanced search engine rankings and user engagement metrics, underscores the importance of a holistic approach to digital marketing.

By focusing on both the technical and content aspects of SEO, and ensuring the site was user-friendly and mobile-responsive, we were able to achieve remarkable results. This case study highlights the value of investing in a well-rounded digital strategy to drive growth and success in the competitive healthcare industry.